Alcohol consumption is highly competitive, with many brands competing for customer attention. It is crucial to differentiate your brand from competitors and stand out in such a market. One effective way to do this is using custom alcohol bottle labels that tell your brand story.

Custom alcohol bottle labels can communicate your brand’s values, story, and unique selling points to your customers. The right design can set your product apart, attract attention, and drive sales. Here are some tips on using custom alcohol bottle labels to tell your brand story and create a distinctive image.

How to Use Custom Alcohol Bottle Labels to Tell Your Brand Story?

1. Use unique imagery

One of the most effective ways to differentiate your brand is by using unique imagery on your bottle labels. The imagery should be relevant to your brand story and product. For example, if your product is a gin made from locally sourced botanicals, you could use images of these botanicals on the label. Similarly, if a culture or heritage inspires your brand, you could use images that reflect this.

Using unique imagery makes your product stand out on the shelf and communicates something about your brand’s identity and values.

2. Create a message

Your label should communicate a clear message about your brand and product. This message should be short and memorable and convey your brand’s unique selling points. For example, if your brand is about sustainability, your message could be “Made with sustainable practices” or “Eco-friendly ingredients.”

The message should be displayed prominently on the label, and it should be easy to read. Remember, your customers will only spend a few seconds looking at the label, so ensure the message is clear and concise.

3. Use design elements

Design elements like colours, fonts, and shapes can communicate your brand story. For example, if your brand is about luxury, you could use metallic fonts and rich colours like gold or silver. If your brand is more playful and fun, you could use bright colours and whimsical fonts.

Design elements can also create a cohesive brand image across different products. For example, if you have a range of spirits, you could use the same font and colour scheme across all your products to create a unified brand identity.

4. Consider your target audience

When designing your custom alcohol bottle labels, it’s essential to consider your target audience. Who are you trying to appeal to? For example, if you’re targeting millennials, use bold, eye-catching designs to emphasise your brand’s social and environmental values.

If you’re targeting an older demographic, consider using more classic, understated designs that communicate sophistication and refinement. Considering your target audience, you can create custom alcohol bottle labels that appeal to your ideal customers and help your brand stand out in a crowded market.

5. Highlight your product’s unique features

One of the most important things you can do with your custom alcohol bottle labels is to highlight your product’s unique features. Whether you use a fantastic recipe or a particular ingredient, you can use your label to communicate this to customers. For example, if your product is a craft beer made with hops from a specific region, you could use this as a selling point on your label. It will help your product stand out from others and attract customers looking for something new and different.

6.  Be consistent with your branding

Consistency is vital when it comes to branding. Ensure your custom alcohol bottle labels are consistent with your brand’s overall image and messaging. Use the same colours, fonts, and design elements across all your products to create a cohesive brand identity. It will help customers recognise your brand and develop trust in your products.

7.  Use high-quality materials

The quality of your label can have a significant impact on how customers perceive your product. High-quality materials, like premium paper or vinyl, can make your product look more luxurious and high-end. It can also help your label withstand wear and tear, ensuring your product always looks its best.

8.  Make it easy to read

Your custom alcohol bottle label should be easily read, even from a distance. Use a clear and easy-to-read font, and ensure the text is large enough to be legible. Avoid using overly complex designs or fonts that may be difficult to read, as this can make your label appear cluttered and unprofessional.

9. Use storytelling

People love stories; your custom alcohol bottle label is the perfect place to tell yours. Whether it’s the story of how you created your product, your brand’s history, or the inspiration behind your unique recipe, storytelling can help create an emotional connection with customers. It can help build brand loyalty and make your product more memorable.

10.  Make it eye-catching

Your custom alcohol bottle label should be eye-catching and attention-grabbing. Use bold colours, unique designs, and exciting textures to make your product stand out on the shelf. You can also use special printing techniques, such as embossing or foil stamping, to make your label pop.

11. Be creative

Feel free to get creative with your custom alcohol bottle label. Think outside the box and develop unique designs or messaging to differentiate your product. It can help your product stand out and attract attention, even in a crowded market.

12. Test your label

Before finalising your custom alcohol bottle label, testing it with potential customers is a good idea. Show your label to a focus group or conduct surveys to see how it resonates with customers. It can help you identify potential issues or improvement areas before your product hits the market.


Custom wine bottle label printing can be a powerful tool for communicating your brand story and differentiating your product from competitors. Using unique imagery, messaging, design elements, highlighting your product’s noteworthy features, etc., you can create custom alcohol bottle labels to help your product stand out and attract customers. With the correct label, you can create a memorable and distinctive brand image that drives sales and builds brand loyalty.

To learn more about wine bottle labels and their printing styles, speak to experts at DAL today!