Digital Marketing

A Holistic Digital Marketing Strategy You’ve Never Heard Before

The internet is saturated with digital marketing strategies of all kinds. Some of these are suitable for small start-ups, while others are more inclined to benefit large corporations. But one common thing about most digital marketing ‘expert write-ups’ online is that many of these ideas are generic and often repeated by merely changing the language. 

All the more, their practical utility is limited to specific businesses or company profiles. If you feel that the online marketing advice you have come across does not apply to your business, you should consider implementing holistic digital marketing strategies outlined below. 

Get the Basics Right

Getting the basics right implies that you need to understand the three main pillars of online marketing before brainstorming and initiating an online marketing campaign. As per the best digital marketing company in India, the tri-fold foundation of digital marketing includes:

  1. Website traffic
  2. Lead conversions
  3. Repeat marketing 

These pillars work in sync with one another to drive the desired ROI from your website. For instance, if you are a Delhi-based business owner, outsourcing your digital marketing requirements to the best digital marketing agencies in Delhi is a viable option. Such marketers utilise this three-fold technique and help achieve the ROI with ease. 

Irrespective of whether you decide to hire an internal team or outsource, having the basics about web traffic, conversions, and remarketing right is crucial for kickstarting your digital marketing campaign.

Outline the Preferred Sources of Web Traffic

Depending on your business model and customer profile, you need to specify if you want to focus more on organic traffic, paid traffic, or a mix of both. 

  • Working on increasing your organic traffic is a long-term process. It requires a lot of consistency and effort to reinvigorate your presence on both search engines and social media. In the next point, we will go through the correct process of doing keyword research rather than blindly relying on keyword generator tools.
  • If you want to invest in paid traffic, there are many options to choose from, such as display ads, sponsored posts, Google Ads, discovery ads, and Influencer ads via social media. For instance, display ads and search engine ads are the most convenient options and involve mid-range investment. On the other hand, sponsored posts and discovery ads cost less, but their outreach might be limited. Lately, the most preferred way to gain higher paid traffic has been via influencer marketing.

Conduct Keyword Research Holistically

Most online marketers go about the process of keyword research by simply accepting what popular keyword generators yield. The key to differentiating yourself from your competitors is by creating a keyword database and segregating it based on the following factors:

  • Search intent: The transactional value of the keyword is denoted by its search intent on a scale of 1 to 4.
  • Keyword relevance: Relevance of the keyword is high if it names a product or service you offer.
  • Search volume: Whether a keyword is trending or not is indicated by its search volume.
  • Keyword difficulty: Another critical parameter that demonstrates how easy or difficult it is to rank for a particular keyword.

Optimise the Website Speed

Approaching the leading digital marketing agencies in Delhi or any other city to kickstart a stellar online marketing campaign is futile if you don’t optimise your website speed. The first 5 seconds of loading are especially crucial in determining your conversion rate. After that, every second of delay in loading will bring down your conversion rate by 5% or so. 

  • Systematic internal linking will ensure that your loading time is optimal.
  • No high-priority content page should require three clicks to navigate.
  • Your anchor texts need to be relevant to the linked pages. 
  • Do away with bulky images or slow-loading graphics.

Stimulate Conversions

Nurturing visitors into viable customers requires consistent efforts from your end. The following strategies can come in handy in this regard:

  • Offer freebies like a free webinar, a helpful training video or an informative whitepaper.
  • Provide subscription-based services to all leads and classify the most promising ones with extra nurturing tactics.
  • Create an automated CTA sequence both on-site and via email marketing for effective leads conversion.
  • Trace the consumer journey from beginning to end, including identifying and eliminating any hindrance in the path.

Repeat Purchases

Creating a loyal customer base is the best way to generate a steady revenue stream from your business. With the help of tracking data, intent-based post-sale marketing efforts, and loyalty points, you can be successful in your remarketing efforts. 

Conclusion

For start-ups and small businesses, there is a lot of concern about marketing costs. As a result, every penny directed toward digital marketing effort, be it SEO, content marketing, social media marketing, or online reputation management, needs to provide real value. Therefore, the above practical insights, along with a customised online marketing approach as per your business model, can pave the path for your success.

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