Even when paying for a professional service, many businesses like to do some DIY when it comes to their social media platforms and SEO. As a business, it’s important to keep learning rather than just relying on an external service to do everything. For example, the King Kong SEO service is one of the best around, but the team still advises businesses to learn for the betterment of their strategy.
With this in mind, here are some DIY tips to improve your website’s SEO in 2022!
Blog Regularly and Include Keywords
Sorry, is this an article from 2011? Well, you might think that this is an old tip, but the reason it still exists is that it works. Every year, businesses go looking for secret tactics to avoid blogging and generate exposure. In reality, blogging is one of the best ways to get people onto your website and boost SEO.
Of course, you don’t just blog without purpose. Instead, you show off your knowledge, talk about important topics, and include keywords in the content. Fortunately, gone are the days where you can just flood content with keywords and expect success. Therefore, you’ll need to sprinkle some keywords into your content with a little more finesse.
The more content on your website, the more likely people are to stumble across your website. Most importantly, ensure that your content is entertaining or informative.
Assert a Baseline
Next, it’s all well and good using the tips in this guide. However, you need something to compare future performance to. With this in mind, it’s best to assert a baseline at the very beginning. Where are you now? Look in your analytics and discover existing performance. As you start to implement these tips, you’ll notice how performance improves.
You’ve learned that the days of keyword stuffing are over, but did you know that they have been replaced by the EAT principle? Essentially, Google looks for expertise, authority, and trustworthiness. If you want to boost your website’s SEO, pay attention to this principle to show your expertise, build authority in the market, and exemplify your trustworthiness.
Remove All Issues
You can introduce all the tips above, but they won’t count for much if your website has lots of small errors. These days, you’ll find lots of online tools that scan your website for technical issues. It could be an issue with page speed, crawl errors, or even link problems. As soon as possible, review your website and fix all small errors because these will cost your website some performance on search engines.
Listen to Your Audience
Do people leave comments on your blogs? Do they all have similar questions? Use this as ammunition for your next blog post. If you don’t, somebody else will and people will all flock to their website instead. With social listening, you can learn the content that people seek and produce it to bring them to your website.
Don’t Forget the Basics
Finally, even as the world evolves in 2022, don’t abandon the basics of good SEO practice. For example, make sure you include keywords in your content (but not too much), use tags, add internal links, encourage links back to your content, improve page loading speed, keep the sizes of images low, and name all files properly.
Even though SEO has moved forward in recent years, the basics are still essentially the same and will determine your performance on search engines. Elsewhere, use keyword tools, keep an eye on competitors, and write naturally!