Digital Marketing

Exercising Email Hygiene in 2022

Is it true that a more extensive email list is not always better?

To maintain a healthy email list, you must ensure that all of your contacts have permission to receive your messages. As a result, you must develop the practice of regularly cleaning up your email lists of old addresses and subscribers who have lost interest.

The new year is a perfect moment to reaffirm your dedication to email best practices. This year, we’ll take a look at the eight best practices for email hygiene in 2022.

Bounce rates should be monitored and managed.

What is a “bounce” email?

Have you ever received an automatic email with the subject line “Failed Delivery”? Emails that fail to reach their intended recipient’s inbox are called “bounces” and may occur for various reasons.

You should keep an eye on your bounce rate under 2% to avoid damaging your deliverability rate. Generally speaking, there are two types of bounces: hard and soft.

Track the percentage of your deliveries that arrive on time.

For the health of an email campaign, even when you have a high delivery rate, your email deliverability rate (i.e., inbox placement) is critical to monitor and improve. Your email marketing campaign must reach subscribers who are willing and interested in receiving it to be effective. How cool would it be to know where your drive will land in advance of sending it out? Using Email Oversight’s deliverability service, you can observe where your campaign goes in the inbox, the Spam bin, or a separate tab like “Social” or “Promotions,” depending on where you send it.

When it comes to your campaign’s return on investment, each missed chance to engage with your audience might cost you money. When you have more information about your deliverability, you have more power, and you can use that power to make essential adjustments to your email campaigns.

Get back in touch with your customers.

Have you seen a decline in your conversion rates recently?

The number of opens, click-throughs, and receivers taking action on your CTA may decrease with each week that passes. Your engagement level is a critical measure when it comes to email hygiene.

Remember that your subscribers may not always want to hear from you. They have the right to alter their thoughts at any time for any reason. When a subscriber is no longer engaged in hearing from you, it’s not a good idea to keep sending communications to them.

You touch your subscriber’s shoulder and ask, “Are you still interested?” in a re-engagement campaign. If you use this technique, an unwelcome subscriber will be less likely to report you for spam.

It will simplify mail to be delivered consistently to the recipient’s inbox. To increase your reputation as an email sender, you should focus on re-engaging with subscribers and increasing their engagement rates.

Provide an easy way to unsubscribe and a double opt-in registration option.

Permission is a must if you want to produce consistently. It’s unlawful and unethical to send your marketing campaign to those who haven’t permitted you to do so. To reduce the possibility of receiving a complaint from a member who is no longer interested, you should make it simple for them to unsubscribe. Doubling your signup rates by making it more difficult for your customers to declare their interest in joining your mailing list might be challenging.

A double opt-in method may be helpful in certain situations and mainly if your registration forms have been exploited, but it’s not a guarantee that your signup process will go awry. To keep legitimate email addresses out of your registration process, you may want to use this method.

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