The best way to increase your chances of getting published as a guest blogger is to find a high-quality blog. This is especially important if you want to build high-quality backlinks and improve your SEO rankings.
One way to do this is by targeting websites that have high domain authority. This means they’re likely to rank higher on Google for search queries that are relevant to your business. You can also use Moz’s Open Site Explorer to check a website’s DA.
You can then look for blogs with topics that align with your own, and see what they’ve done to get links from other high-quality sources. Once you’ve found a few websites that fit the bill, it’s time to start pitching your ideas for guest posts.
If you have a strong connection to the target blog, it may be worth contacting them directly and sending them a message about your idea for a post. This can help you build a relationship with them and give them a chance to get to know you better before you actually write your article.
Regardless of how you contact them, it’s important to read their guest posting guidelines before sending your pitch or draft. This will ensure that your content fits their audience and style, and they don’t reject it because it doesn’t meet their specific guidelines.
Some blogs have a dedicated guest blogging page, which you can usually find by clicking on the “about” or “contact” tabs. This is a great place to start, as it’s a common place for bloggers to publish their guidelines.
This page will often tell you who to send your pitch to, how to format it, and even whether or not they accept raw HTML (though this is becoming less common). In most cases, it’s also possible to send a rough draft that they can edit before publishing it.
Once you’ve sent the initial email and the host blogger has accepted your guest post, you need to set up a schedule for when it will go live. Most hosts will provide an anticipated publication date, which you can then plan your social media strategy around.
Make sure you’re available to respond to comments and share your guest post on the day it goes live. This is a key part of building trust with the host blogger and generating more traffic to their site.
When you’re planning your guest posts, be sure to include a call-to-action for your target audiences. This is a simple and easy way to boost your conversions and drive new leads to your business.
You can even add a link to your website at the bottom of the post, which will be a great way to build backlinks to your own site. This can also help to improve your search engine optimization and increase your site’s domain authority, which will benefit both you and your guest bloggers in the long run.