The packaging your product comes in might be the very first thing that catches your customers’ eyes. They might not even care about what’s inside, but if they don’t like the way it looks on the outside, they won’t want to spend their money on it. If you want to sell your products, you need to make sure that you take advantage of all the marketing opportunities provided by product packaging. To do this, you have to learn how to design and create effective product packaging, so people will see it and immediately want to buy your products.
Having a well-designed product is crucial in today’s competitive business environment. Of course, having a high-quality product that does what it’s supposed to do will take you far, but proper packaging will give you an edge over your competitors and help seal your place as a brand that consumers can trust.
If you’re trying to stand out from your competitors and lure new customers, you need to be memorable. When packaging or designing a product or business service, always remember that prospective customers will make decisions based on emotion. If they feel strongly about your products, they’ll find a way to get what they want; if not, they won’t bother. It means making sure your logo is recognizable, and that people can quickly associate it with the quality of your offerings. It also means choosing colors carefully so people are attracted to and intrigued by your offerings.
Match the Brand Identity
You don’t have to be a designer to create visually appealing packaging. A little preparation can go a long way. Before you start brainstorming and sketching, define your brand identity. What does your brand stand for? How do you want your audience to feel about it? Keep these ideas in mind when choosing colors, fonts, and graphic designs that best represent your company. Your graphic design should complement but not detract from your overall business image. Paying attention to these key points will ensure that when customers see your product, they instantly think of quality without needing further explanation.
Creativity is the Key
Use your creativity to come up with unique and visually appealing packaging that stands out in a sea of similar products. Look at other brands, but be careful not to rip off any ideas. A strong graphic designer can help you create something unique. Think about what draws you towards certain products when you’re shopping, and use that information when coming up with your designs.
Vary Fonts and Materials
You’ve probably heard it said that you should use at least three fonts on your packaging, so why not take it a step further? Varying font styles and sizes can make your product stand out from competitors. It also helps establish a professional, cohesive brand identity. When in doubt about which typeface to use or how to design an aspect of your packaging, don’t be afraid to ask for help!
Consider How Your Product Will Be Used
It’s easier to sell a product that is well-designed if it’s going to be used in a way that benefits your customer. If you’re designing a children’s toy, for example, think about how your product will be used by your audience and make sure it meets their needs. If you want to design packaging for your product, remember to keep your customers’ age and gender in mind! Of course, it isn’t always necessary to consider how something will be used. You could also ask yourself whether your product is easy to open. The answers can help you create more user-friendly packaging in future designs!
Small Details Matter
The first impression your product makes is critical. Don’t overlook design details such as font type, spacing, line breaks, and color choice — you don’t want to lose potential buyers because your packaging looks amateurish. With your logo, you also get one chance to make a lasting impression. While it may seem like a small detail, choosing an appropriate style and logo that coordinates with your branding can help you stand out from competitors.
Use Contrasting Colors
Contrasting colors are a great way to draw attention to your product. Whether it’s through using a bright color or using different colored packaging, using contrast will make your product stand out on store shelves. Using two-toned designs with at least one contrasting color is often more effective than only choosing one color from which to design. Remember, you want potential customers to see your product first — so make sure they do.
We hope these tips will help give your packaging that extra edge it needs to stand out on shelves, draw in more customers, and build a loyal customer base. With all of these ideas combined into your packaging design, don’t be surprised if those shelves get quickly cleared.