Website promotion and optimization is a set of works aimed at improving the site’s position in the search engine results.
The first position on the search engine result page (SERP) is the main goal for an online store of any niche and direction. It guarantees an increase in quality, targeted, and relatively cheap traffic. This goal can be achieved precisely thanks to SEO promotion: work with the technical side of the site, its content and external factors affecting the ranking, for example, links. SEO Agency Sydney
How SEO works?
SEO-website promotion in search engines is a reliable investment in the development of your e-commerce project. It is impossible to buy a place in the organic search results of Google or Yandex, although you can set up contextual advertising and get the planned traffic.
Search engines are constantly improving with the help of new algorithms for ranking sites in the top of search results. The goal of SEO is to optimize your website so that Google will perform well above the competition. The successful entry of the online store to the top is ensured by detailed analytics of your online store, SERP monitoring on the selected topic, constant testing of new approaches and technical improvements.
Stages of SEO Promotion
Optimization work can be divided into several large blocks-stages:
Technical audit of the project
Its task is to identify the causes of poor ranking, find bottlenecks and growth areas for an ecommerce project. It is important to conduct a comprehensive, comprehensive analysis of the current state, find errors and inconsistencies with the requirements of search engines for the site. It is also necessary to determine how and by what means it is possible to improve its position in the search results. The result of this stage is the formation of technical specifications and the development of an SEO strategy.
Content and structure analysis
The key information for search engines is the content of the site. These are texts, videos and photos, as well as product offers, page navigation, their convenience for the end user, etc. The analysis allows you to develop a content strategy in accordance with the needs of the target audience.
Analysis of external factors
Links to your site from third-party resources are also a key factor in search results. Despite the fact that the requirements for their quality have become more stringent, the correct approach to building a link profile is one of the main drivers of site growth in organic search results. Analysis and planning is necessary to understand which links to buy, where and how much.
From the moment the first technical task was set, the site should be continuously improved. In parallel, you need to implement a content strategy, optimize pages and develop your site’s link profile. If you wish to know about Hunter X Hunter, please read this.
That is how people apply the SEO strategies into their businesses to promote their services and products in the front of a large and relevant audience. Thanks for coming here and reading our suggestions in this article.