Today, the role of content in Internet marketing in general and in website promotion, in particular, is difficult to overestimate. Moreover, the role of content will undoubtedly increase further, and much faster than we think. Fundamental developments are underway at the intersection of linguistic analysis and mathematics, new ideas are quickly picked up.
In 1988, for the first time (on paper), the principles of probabilistic latent semantic analysis, which underlies machine learning, were recorded. Matrixnet is a reality today, whether you like it or not. And in the “era of the Matrix”, as you know, the role of any one factor involved in ranking sites is very much leveled. The content becomes the way to attract low-frequency (and not only low-frequency!) traffic, which is available, in general, to everyone (Imagine you did Email marketing automation, albeit at least theoretically, in practice, this is far from being the case).
All this has led to the fact that today many companies have begun to seriously deal with the content of their web representations, evaluating the cost of content as a long-term investment, for their agency tools. What is important is the investment that pays off regardless of changes in search algorithms (in general, it is clear why: a large amount of high-quality unique content is, first of all, low-frequency traffic, and it suffers to a lesser extent from changes in search algorithms).
And the question arose – how to protect your content? In general, he got up not now. But if earlier this issue was dealt with only directly by participants in the Internet market and a small handful of the most advanced media (remember the sensational case of Vedomosti against RBC), today all commercial firms, whose success depends on search traffic, have already taken up this issue.
What are we protecting and what are we protecting?
As many of us know, they steal everything: design, layout, code, illustrations, and also information about apps for consultants. This, of course, is not good. Apparently, it is necessary to fight this (someone and for some reason), but to be honest, I don’t see much point in this. Maybe my opinion will go against the opinion of the majority. Was your design stolen? Rejoice, you have been recognized. Have your photos been stolen? Let as many people as possible see them! I do not urge anyone to do this, but somehow it is impossible to condemn either. As a rule, a thief is already ridiculous in itself, only by his fact of theft, this, IMHO, is already a sufficient punishment.
There are two fundamental things that make me treat text content thieves very differently. First: text content affects promotion. There is a directly proportional relationship: the more high-quality unique content on the site, the higher the search traffic for low-frequency queries (this is at least, and, in general, this no longer requires any evidence; but the point of view is becoming more and more popular, and I adhere to it that high-quality unique content today is able to change the situation within the TOP-10 and for quite competitive requests). In general, high-quality unique content on the site (not “blurring” the subject of the site, if the site is narrowly thematic, for example, the best WooCommerce plugins) is an absolute blessing.
Second: search engines, unfortunately, are not perfect, and quite often they incorrectly determine the source of content. These two things – the influence of site texts on ranking in the search results and the imperfection of the definition of the primary source – are the cause of the evil that we see with our own eyes: one platform (even if it is young, less “trusted”, etc.) is invested in content, and the second platform is its steals and at the same time is determined by Yandex as the primary source of content (accordingly, the site that was identified by Yandex as the primary source receives traffic). It is about the fight against such phenomena that I would like to talk about.
Self-rescue of a hanged man in a noose, as you know, is impossible. This is a medical fact. Having entered the Internet not only as a “surfer”, “user” and “chatter”, but also as the owner of an Internet site or yoga studio software be prepared for your content to be stolen. Especially if your content is of high quality, and you spend a lot of money on attracting content agencies or freelance journalists. Content will be stolen from you, which means that it is impossible to try to prevent this by some software means. I am writing this for those who still think (and there are many of them) that some scripts can prohibit copying texts and illustrations from the site.
The only theft prevention that I know of is a copyright icon on every page of the site. This is indeed a means of prevention but in no way a guarantee that the text will not be stolen from you. The copyright mark, as you know, does not create or recognize any additional rights for you, it is just a declaration of your rights to the content.
There are two ways. The hard way: print your materials on a printer and take them to a notary. The notary certifies not your authorship, but the time – when they were brought to him. In other words, thanks to these documents, you will be able to prove in court that on such and such a date you had the disputed content in your hands. Will your opponent be able to provide such a document?
The second option is essentially the same. But it will save you a little time and money spent on a notary. Print out the documents and send them to yourself by “regular” (not e-mail) mail in an envelope to your home address. The main thing: having received the envelope, do not open it. The sealed envelope has a mail stamp with the dates of sending and receiving the letter. These dates will also testify in your favor in court.
Here, in general, and all. Simple tips? Yes very. A lot of people already know about them. But for some reason, not everyone strives to fulfill. In the meantime, these simple steps can remove most of the replicated content that belongs to you from the index. You ask, what to do with those who are not affected by these simple steps? And do nothing. Minus to karma has not yet been canceled. And for stealing content, karma drops very quickly :), believe me, we know what we are talking about.