How to use digital marketing to grow your business

Web design isn’t the only way to get started online. In fact, there are a whole range of digital marketing strategies you can employ to help increase conversions and drive sales for your business. We caught up with EJM Web Design to speak about how digital marketing, SEO and web design can transform your business.

  1. The importance of Twitter, Instagram, Facebook and Pinterest

Staying on top of your social media is critical to boost your brand’s presence online. Making sure that your content is optimised and visually appealing can help to increase conversions and encourage followers to click through to your website. 2021 has seen the growth of ‘influencers,’ a term coined by the social media community referring to someone who endorses a product or service to help drive business sales. Having an influencer back your business can be expensive at first, but in the long term, you can see a healthy return on your investment. Use the explore page on Instagram to find accounts which have a high number of followers and don’t be afraid to reach and strike a relationship to help support the growth of your business.

  • Incorporate call to actions in your web design

Using call to actions throughout your site is essential to help with website conversion rates. However, don’t just use any call to action, make sure to optimise them for web visitors. In a study carried out by HubSpot on over 330,000 CTA’s, it was found that personalised CTAs convert 202% better than default versions. Essentially, these call to actions use personal pronouns like ‘You’ and ‘yours’ to place emphasis on the site visitor, making for a more ‘tailored’ experience when browsing the site. As a web design London company, you need to make sure that you think carefully about your target audience and that the font size is correct. Large, obtrusive call to actions can be very off-putting for visitors, so keep messages looking clean and simple!

  • Focus on your SEO

SEO stands for ‘search engine optimisation’ and is a critical part of web design. Many website design agencies have a large, dedicated team who focus on off-page and on-page SEO, often with large marketing budgets. However, there are always some handy tricks you can use like speed and content optimisation to help boost your rankings. Make sure that you use a good SEO strategy in conjunction with an optimised site to really maximise sales.

  • Don’t be afraid of email marketing!

Did you know that in 2019, approximately 293.6 billion emails were sent and received each day? That’s a statistic you shouldn’t ignore! The potential with email marketing is endless – you can gather a mailing list using your website form and use handy tools like HubSpot for businesses to aggregate data and send off bulk emails. Monitoring click through rates is also important to help optimise and target your campaign.

  • Content creation

Things like web blogging and video creation have become popular recently, particularly with the covid pandemic increasing the amount of time people spend online. As a website design company based in London, EJM Web design can support you with creating high quality videos and blogs to help grow your online presence.

So there we have it – EJM Web Design’s top methods for using digital marketing to grow your presence online. If you’d like to get in touch with them, you can use info@ejmwebdesign.co.uk for more details.