Designing web apps is a lot harder than it looks, and depends on more than just great ingenuity from its designers. You need to follow certain rules and principles: because otherwise, if things are hard to figure out or a design isn’t intuitive, people are just going to drop the app: and move to a far more convenient competitor, which will eventually be made.
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These rules make up the big picture of UX design: and every developer and designer should be aware of them. Make certain you follow these rules and don’t settle for anything less than the best: because the users won’t, and before you know it, they’ll be gone if you’re not careful.
- Group Similar Things Together
Android App Developers think that similar things should be grouped together. Don’t make things hard to find: if settings should be on your profile, in the same place that you’d update your email address or phone number, then put them there.
- Use the Same Patterns
Despite the fact that people may want a unique site, some things stay identical across the industry. Your site should load fast, for example: and it should look good, be easy to understand, and everything should generally be in the same place: for sales, returns, etc.
This is a pattern people expect from retail sites, and it’s one that works. 88% of online customers are unlikely to return to a site after a bad experience, so don’t break that pattern. Make sure you design your site in a way that truly benefits customers.
- Plan Before You Develop
It’s probably smart to figure things out before you start laying the first brick, so to speak. It’s far easier to make changes now than later, so take that into account when developing. Remember ‘user flow’ as one of the biggest guiding principles.
- Give Feedback
It’s extremely annoying if a site loads or lags or there’s a problem and you don’t know why. Make certain you give some kind of signal as to why something’s not working – otherwise, people are likely to simply abandon your app.
- Less is More
Customer experience is at an all time high – around two-thirds of companies compete nearly purely off of this stat. Less being more is a core UX design principle you should stick to: it creates a better user experience and leaves customers being more satisfied, which, as we can see (and have always known) is supremely important.
- Target Users Should Be Your Focus
Make certain that you design for your audience. An app meant to help with gaming somehow and an app meant to be used by a coder should be made differently, and they shouldn’t be forced to be like each other. Take your audience into account.
- I Don’t Know Where I Am
Very little is more frustrating than getting lost in an app, not being able to find an important setting or option, or being unable to use a key feature that’s supposed to be easy to access. If this is a constant issue you’re finding, you may have made a grave mistake in your initial development process.
- Help That’s Not Annoying
While users enjoy assistance, make certain that you offer help that’s not annoying or intrusive. There are few things that people despise more than an app that has assistance like this – the Windows Paperclip helper is memorable in a bad way because of this, for example.
- Assist User Decision
Users may be overwhelmed by the amount of choice presented to them in your app. There can be a lot going on. Good UX design takes this into account by presenting the user with the kind of things they’d want, and directing them where they’d need to go.
- Take No Content Into Account
Apps like Twitter or Instagram are filled with content, but not when you start. You need to attach yourself to the right feeds and hashtags to see the content you want. Great UX design takes this into account and provides users with the right things they need to get their app working the way that they want it to.
- Consistency is Key
Your design for a specific app should be consistent. Keep the surface interface similar throughout the entire app. Don’t make big changes in key areas that will just confuse people – that doesn’t assist you with making people like the app and want to stay.
- Transition is Important
When displaying data or information, make certain to show a transition of some kind. This avoids the automatic reaction of, ‘Where did that come from?’ and makes your app feel less like a collection of popups – which is something you’re absolutely trying to avoid.
- Load Speed Is Everything
It’s well known that load speed can be the make-or-break stat for many apps and websites: so make sure everything is blazing fast. 1 in 4 will leave if a website doesn’t load within four seconds or less: remember that number.
- Test Things
Of course, once you’ve got the basics down, make sure you test everything and work it out. Don’t hesitate to experiment, and ask users what they want to seek out the weaknesses and really improve.
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