App marketing could be crucial if you go for it without knowing the proper ways. But once you’ll actually know what to do, the chances of being successful will increase. So, it’s always preferable to have a plan first before you dive.
Here below are the 10 effective ways that help you market your app easily to the most in short times.
1. Your Existing Website
If you already have a website based on what you have made the app could be a nice medium to promote the app. Just add a banner on the website – on header or sidebar and link your app so every new visitor can see, also send newsletters to your subscribers with a call to action button.
2. Social Media Marketing
Today most internet users are connected with more than 2 or 3 Social media websites like Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Reddit, Tumblr, etc. Facebook and Instagram are the most popular. Facebook allows you to easily advertise and target the right audience for your app. It’s affordable and extremely effective when done right. And, when it comes to app marketing Facebook advertising is the wisest choice to go with first.
3. Referal and Incentive-Based Advertising
You can try a referral program where you’ll give something to the user when someone installs your app by his/her reference.
On the other hand, incentive-based advertising is another modern way to get more conversion. As an example, in the app, you can incentive the downloads of other apps by giving points for downloading them where the users can redeem the points for real money, in-game stuff, or something else they like.
4. Cost-Per-Click (CPC) and Cost-Per-Action (CPA) Advertising
All popular search engines have CPC advertising models such as Google Adwords, Bing ads, and Baidu ads. Along with other ways you can also take advantage of these advertising platforms to promote your app targeting the right keywords to your app niche.
5. Search Engine Optimization (SEO)
When you already have a website especially for your app SEO could be aa great practice to market your app more efficiently. Search Engine Optimization (SEO) is the science of optimizing your website for search engines in order to attain higher ranks and better visibility on the search results based on the related keywords to the app. You can learn and know a lot about Search engine optimization online.
6. Press Releases (PR)
Press Releases (PR) is the most ideal way to create a real buzz online for your app. You can publish a press release before a few days ago of the app launch or on the launch day of your app or you can publish a press explaining the purpose and main benefits of your application like a story. If you don’t know about press release then hire any PR agency or any individual PR writer to publish it for you.
7. Content Marketing
Content marketing is mainly a strategic marketing approach focused on creating and distributing really valuable and relevant content online to attract and retain a clearly-defined audience in order to drive actual customer action. This could be blog posts, e-books, workbooks, templates, white papers, infographics, slideshows, videos, case studies, etc.
8. Bloggers Outreach
Simply connect with other bloggers sending a well-described email about your app and ask them for review on their sites. The only thing makes sure that the sites are relevant to your app’s niche. This way, the more you connect with bloggers in your niche, the higher your app’s conversion rate will be, and your personal authority level as well. Business Listing Websites
9. Apply For App Awards
If your app is unique and truly amazing, applying for app awards could be another fantastic way to get extra exposure, authority, and real downloads. Winning in such competitions can bring such amount of downloads than you can imagine and it’s always worth trying.
10. Tracking, Analysis, and Support
The last thing that you should do that always tracks your app’s statistics including app download rate and user reviews. Analyze them to learn more about your users and fans. As well as, reply to the users who reviewed the app and provide free support as much as you can to keep them engaged with your brand.
So, go get it done – the successful marketing and promotion for your Android or IOS app.
