Roku, the popular streaming platform, recently lrtrading announced that it will be adding a Quibi channel to its lineup. This partnership is a result of Quibi’s shutdown and Roku’s acquisition of Quibi’s content library earlier this year. The move is expected to bring Quibi’s short-form content to a wider audience and potentially revive the failed platform. In this article, we’ll explore what to expect from the Roku-Quibi partnership and its potential impact on the streaming industry.
Quibi, short for “quick bites,” was launched in April 2020 as a mobile-only streaming platform that offered short-form content. Despite significant funding and backing from major Hollywood players, including Jeffrey Katzenberg and Meg Whitman, Quibi failed to attract a large ifsptv audience and shut down just six months after its launch. However, the platform had a library of over 75 original shows and 150 hours of content that was highly praised by critics.
In January 2021, Roku announced that it had acquired the global rights to Quibi’s content library, which included shows like “Most Dangerous Game” starring Liam Hemsworth and Christoph Waltz, and “The Fugitive” starring Kiefer Sutherland. Roku initially planned to integrate the content into its free, ad-supported streaming platform, The Roku Channel. However, the announcement of the Quibi channel indicates that the company has larger plans for the content.
The Quibi channel on Roku is expected to launch in 2021, although no official release date has been announced yet. The channel will offer a selection of Quibi’s short-form shows, which will be available to stream for free with ads. The channel will also feature a “More from Quibi” section, which will offer additional content for viewers to explore.
The partnership with Roku could giveme5 potentially revive Quibi’s content and bring it to a wider audience. Roku is a popular streaming platform with over 51 million active accounts in the US alone, and its users spend an average of 3.5 hours a day streaming content. Quibi’s content could attract a new audience to Roku, particularly younger viewers who may have been drawn to Quibi’s short-form shows.
Additionally, the Quibi channel on Roku could be an opportunity for advertisers to reach a new audience. Quibi’s short-form shows were designed to be watched on mobile devices and were targeted towards younger audiences. As a result, advertisers who are looking to reach a younger demographic could benefit from the partnership between Roku and Quibi.
However, there are also concerns that Quibi’s content may not translate well to a streaming platform like Roku. Quibi’s shows were designed to be watched in short bursts on mobile devices, and it’s unclear whether viewers will have the same interest in watching the shows on a larger screen. Additionally, some 123chill have criticized Quibi’s content for lacking depth and substance, which may not appeal to a wider audience.
Despite these concerns, the partnership between Roku and Quibi has the potential to be a significant move for both companies. For Quibi, the partnership could provide a new lease on life for its content library, which was highly praised by critics but failed to attract a large audience. For Roku, the addition of the Quibi channel could attract new viewers and potentially increase ad revenue.
Overall, the partnership between Roku manytoons and Quibi is an interesting development in the streaming industry. While it’s unclear whether Quibi’s content will translate well to a streaming platform like Roku, the move is an opportunity for both companies to expand their reach and potentially attract a new audience. It remains to be seen whether the partnership will be successful, but it’s certainly a move to watch in the coming months.