For businesses, marketing can take hours of planning and a good share of their capital. The campaign becomes critical as the success and failure of the brand is often determined by their marketing tactics. Such an essential aspect of any business requires an emphasis on productivity.
You will find marketers without a team rarely in professional settings. The team management is never easy considering the unknown factors that might hit overall performance.
Here are some ways you can increase the productivity of your marketing team.
Always Stay in Touch
As a leader, you must stay connected with the staff at all times. You may sit with them or have a cabin next to their workspace. It will help you stay on the same page with the other members.
You need to be available at all times to solve their issues and queries. The online chat tools are the perfect solution to increase interaction. You can use them to interact with the remote members that are working in the field or as a freelancer.
Increase Connectivity between Staff
A marketing team generally works on collaboration instead of individual projects. The connectivity is of paramount importance as any miscommunication can result in serious losses. Therefore, implement a communication channel that works seamlessly inside the office and remote locations.
You can use the applications such as Microsoft 365 or Google Workspace to promote collaboration among the team members. These tools not only work for messaging and conferencing but also sharing and editing of files with real-time collaboration.
Productivity requires proper planning and scheduling of each task. You need to allocate these tasks to the members. And most importantly, the instructions should be clear for everyone in the team.
Again, there are numerous tools available online that allows you to allocate tasks conveniently and effectively. Since the users share the whole schedule, there can be no miscommunication or wrongly addressed instructions. The critical messages and to-do list will not get lost in the clutter of chats and emails.
Automation is the use of modern technology to let the machine do the menial work. It allows the human workforce to focus on tasks that are more important for the business. Your team members will save time and efforts with the help of automation.
You can take help from the IT department to set up some streamline processes in the automation tool. The recurring tasks will not take any more precious time on your marketing team. Another benefit of these tools is the reduced number of human-errors in the routine tasks.
Focus on Content Quality
The outcome of the campaign measures productivity in marketing. It makes no sense to post an enormous amount of content with little focus on quality and expect high conversion. You must focus on the quality of the content instead of quantity when it comes to content marketing.
Give your marketing team time to create meaningful content instead of rushing things. You can help them with addon applications such as Grammarly to take care of the minor mistakes.
There will be a difference in the performance of each team members. Some of them will perform extraordinarily while others may struggle to meet the expectations. You need to measure the performances of each individual to scale their performance.
This will help you find the right person for an important job the next time. It will be easier to identify if the work is equally distributed. Overloading any person will only result in subpar performance and decrease in productivity.
You should not wait for the right moment to provide feedback to the marketing team. Notify them if they are behind the deadlines to speed up the work. You will waste important time while waiting for the scheduled meeting.
Individual feedback will ensure the team members with the subpar performance increase their efforts. Immediate talk with them will be beneficial for their individual as well as team performance.
Meetings are important for the team to address something new or have a reality check now and then. But let’s be honest here, they take important time and often cause a distraction while working on some task. Frequent meetings can be annoying and unproductive.
Try to conduct the meetings only when it seems necessary. A no-meeting weekday is a good idea to allocate a day just to complete tasks that require full-concentration. Also, reducing the meetings’ duration is helpful to increase time for productive activities.
Host Brainstorming Sessions
Your marketing team is well aware of the reasons that prevent them from increasing productivity. Engage them in decision making by asking them for suggestions. You can conduct brainstorming sessions to get more intuitive and creative ideas.
Increasing employee engagement in the decision making will also provide a better insight at their skills. You can use their presence in the meeting to find the next in line to manage complex projects. This will prevent the micro-managing from your part to let you focus on more important tasks.
Incentivise their Efforts
Your team members need the motivation to increase their effort and achieve some difficult deadlines. You can implement an incentive scheme that will provide a monetary benefit to members. Money could be the only motivation for some people who don’t think much of the appreciation.
Do not set an unrealistic or overwhelming target as it might create unnecessary stress. The increase in productivity means more profit for your organisation. Therefore, the incentive will not have much impact on your finances.
Apart from the incentive, you can find some other ways to show their worth and appreciation. Help them during the time of distress, be it financial or physical. Guide them if they need help, such as helping them with their bad credit students loan.
Ask for Accountability
You must hold the team members accountable for their actions. They might not be missing the deadlines or making mistakes on purpose. But the objective here is to make sure they understand their roles and responsibility.
They will be aware of the seriousness of the situation. Many times, people chose not to put extra effort because they think a missed deadline won’t matter much. They must be aware of the consequences not to have the procrastination thoughts.
In the end, the tips mentioned above will result in an easy workflow and streamlined processes. You need them to organise the structure and make everything clear and transparent within the team. Do not overwhelm the team by implementing these changes all at once. Take one action at a time and let the members get comfortable first Londoncashlender .