If you are planning to use Shopify for creating an e-commerce site, one of the things to consider carefully is the cost of the platform. While the pricing page is reasonably clear, you will certainly incur some fixed costs as well as additional variables to factor into your budget. It is only after all the expenses associated with your Shopify store have been established that you will be able to truly determine whether the platform’s prices will actually be suitable for your revenue and growth projections.
In this article, we’ll first walk you through how Shopify’s pricing model works and why it can be suitable for any size of business, whether it’s a small business or a small business. CAC 40 group. We will then discuss the subject of Shopify subscriptions and the additional costs to be taken into account. At the end of this article, you will find a table to download to help you choose the best subscription based on your revenue and simulate the approximate cost of Shopify for your store on a monthly or yearly basis.
The Shopify pricing model and its benefits
As a SaaS ( Software as a Service ) platform , Shopify is remunerated by invoicing its merchants a monthly subscription made up of fixed costs and commissions on the turnover achieved. There are three standard subscriptions: $ 29, $ 79, and $ 299 per month (Shopify charges only in USD) with respective commissions of 2%, 1%, and 0.5%. As a result, a subscription will always be more financially advantageous than another depending on your turnover, as we will discuss below.
This pricing model is sometimes criticized by some merchants who find Shopify too expensive for its commissions, which is understandable when you compare its cost against other platforms at first glance. On the other hand, this argument neglects the “real cost” of Shopify compared to competing solutions on the market., especially open source platforms claiming to be free or offering a free version. These platforms frequently require manual and technical updates to correct bugs, benefit from new features, or even certify the security of your data. If you do not have the necessary IT skills, you will be forced to pay specialist providers to apply updates, and invoices can quickly become expensive.
On Shopify, the notion of manual updates is non-existent; they are done free of charge and automatically without any interruption or technical intervention on your part. Thus, a merchant connecting for the first time in ten years to his back office will have access to all the latest functionalities of the platform and will not encounter any bugs or security risks. The transparency of Shopify’s pricing is therefore difficult to match; Even if its costs seem higher than those of other solutions at first glance, a site on Shopify will usually end up costing you less and will allow you to avoid some mystery fees that you never could have anticipated.
Shopify subscriptions and additional fees
There are relatively few functional differences between the 3 standard Shopify subscriptions. Whichever you choose, your Shopify site will be completely secure and have unlimited hosting of the highest quality, capable of supporting the largest possible numbers of visitors without any risk. There is also no limit in terms of the number of products, orders, or any other content. That you would like to add in your back office, and technical support is always included. The features reserved for advanced subscriptions are essentially the gift card as well as some reports, which means that the selection of your Shopify subscription can usually be done according to your monthly turnover to choose the one that would cost you the least.
Now let’s talk about fees that are not mentioned on the Shopify pricing page, since these are fees that cannot be generalized for all merchants:
- Shopify Transaction fees for your payment gateways: This has nothing to do with the commissions that Shopify charges on each sale under the subscription you have selected. Payment gateways are the solutions that allow you to accept payments on your site. There is a whole list of Shopify compatible gateways in France, but the most used are usually Stripe.(for payments in CB, Visa, Mastercard, Apple Pay, etc.), PayPal, and Amazon Pay. These three gateways charge you a transaction fee for each sale made. In the case of Stripe, which we particularly recommend for its ease of set up and use, you will be charged 1.4% + € 0.25 (for European bank cards) on each sale. There are other gateways that are even more affordable and charge for fixed subscriptions, such as Paybox or Ogone ; these solutions are more tedious to set up and may require you to sign a distance selling contract with your bank, but they could nevertheless prove to be more interesting if your margins are low.
- Shopify Apps: The Shopify App Store offers thousands of apps to add additional functionality to your store, whether in the front or back office. Some apps are free, but most of them are paid and are usually paid in the form of a fixed monthly subscription that will in most cases be added to your Shopify bill.
- Shopify Theme: In case you plan to purchase a theme from the Shopify Theme Store , you will need to budget around $ 120- $ 180 as a “one-time” fee. The purchase of a theme includes access to updates to it, as well as support from its developers. If you plan to develop a custom theme for your store, you won’t have to pay Shopify any fees; however, you will have to pay service fees if you decide to use a developer or a specialized agency for the development of your theme.
- Domain name: the purchase of a domain name can be done directly in Shopify, which will facilitate its administration, will avoid you having to link the domain name to your site manually, and will be potentially cheaper for you than to buy your domain from a third-party provider.
shopify plus : benefits and costs
We have so far talked about the 3 standard subscriptions that Shopify offers, but the platform also has an offer aimed at large accounts, called Shopify Plus . Shopify Plus gives you access to an array of additional features such as Shopify apps that meet common needs among high-growth merchants, access to your checkout code to create a more unique experience, and the ability to have up to ‘to 10 stores on your subscription as part of your international expansion.
When it comes to pricing, Shopify Plus works in terms of monthly revenue tiers; to keep it simple, their platform is available from $ 2,000 per month and 0.15% commission on each sale made. The cost of a Shopify Plus subscription could therefore be justified in terms of your turnover or in relation to out-of-the-box features that are particularly relevant to the growth of your business. Either way, the switch to Shopify Plus doesn’t change much from the extra fees we touched on above, i.e. transaction fees for payment gateways, apps, and themes. Shopify, and the domain name.
simulation: what is the real price of my shopify site?
As we have seen in this article, relying on Shopify’s pricing page is not enough for you to determine all the fees associated with your e-commerce site. In addition to selecting the best monthly subscription based on your turnover, you will also have to take into account the additional costs that are specific to each merchant.
To make it easy for you to bring all of these costs together, we’ve created a Google Sheets file that will allow you to determine the monthly and yearly Shopify price for your store. By entering your anticipated monthly turnover, the most suitable Shopify subscription will be recommended to you.
This file will also provide you with a fee table containing the fixed cost and commissions of the recommended subscription, the transaction fees of your payment gateways (please note that these fees are calculated on an approximate basis of Stripe’s fees in order to maintain the simplicity of the table), the cost of the apps (which you can quantify in the second tab), the price of the domain name, and a last row to allow you to enter other costs if necessary.